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Pernod Ricard creates UK experiential marketing post
2020-08-03 15:01:00| Daily beverage news and comment - from just-drinks.com
The UK division of Pernod Ricard has appointed its first head of experiential marketing in a staff shakeup.
Tags: post
marketing
creates
experiential
Pernod Ricard dials down profits warning for fiscal-2020
2020-07-23 14:00:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has further revised its profits forecast for the year to the end of June, with the bottom-line expected to have been less damaged by the coronavirus pandemic than previously thought.
Tags: warning
profits
ricard
dials
Pernod Ricard to reopen Scotch whisky visitor centres
2020-07-21 17:11:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Chivas Brothers Scotch whisky unit is to reopen The Glenlivet, Aberlour, Scapa and Strathisla distillery visitor centres with coronavirus safety measures.
Tags: centres
visitor
whisky
scotch
Pernod Ricard signs deal with Casa Lumbre for Ojo de Tigre mezcal
2020-07-17 15:13:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has bolstered its presence in the mezcal category, securing a tie-up with Casa Lumbre Group's Ojo de Tigre brand.
Pernod Ricard adds reporting app to anti-hate speech activation
2020-07-02 15:46:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has joined the raft of beverage companies in temporarily withdrawing its marketing spend from social media platforms in the US, bolstering the move with the creation of a crowdsourced app to highlight hate speech.
Tags: reporting
speech
adds
app
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