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Polk and Datalogix Extend Digital Automotive Partnership

2013-05-13 21:10:23| AutomotiveDigest.com - Automotive Industry News

The extension and expansion of the exclusive relationship between Polk and Datalogix (DLX) enables automotive marketers to accurately reach a true car buying audience, and to deliver offline sales measurement via the DLX Auto powered by Polk offering. The DLX ROI for automotive product developed by DLX and Polk provides the ability to close the loop on vehicle sales. [More]The Article Polk and Datalogix Extend Digital Automotive Partnership appeared first on Automotive Digest.

Tags: digital automotive partnership extend

DealerRater Teams with Polk for Digital Dealer 14 Presentation Showing How Online Star Ratings Increase Auto Dealer Sales

2013-04-26 15:46:28| AutomotiveDigest.com - Automotive Industry News

HIMD 2013-04-26 DEALERRATER FPR digital dealerThe Article DealerRater Teams with Polk for Digital Dealer 14 Presentation Showing How Online Star Ratings Increase Auto Dealer Sales appeared first on Automotive Digest.

Tags: online auto sales digital

DealerRater Teams with Polk at Digital Dealer 14

2013-04-25 18:59:17| AutomotiveDigest.com - Automotive Industry News

Tuesday, May 7 3:00pm Eastern Heather MacKinnon, DealerRater VP of National Accounts and Mark Pauzé, Polk Sr. Product Marketing Manager Analytics and Consulting, will jointly present the results of a recent DealerRater-Polk Study concerning the correlation between online star ratings and increased dealer sales. Register now!The Article DealerRater Teams with Polk at Digital Dealer 14 appeared first on Automotive Digest.

Tags: digital teams dealer polk