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Pernod Ricard's Malibu gets on-premise boost with network-connected cup - video

2016-10-13 14:26:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has given its Malibu coconut-flavoured rum brand another technological tool in the UK, this time producing a cup for the on-premise that uses the 'Internet of Things'.

Tags: video cup boost malibu

 

Pernod Ricard trials Near Field Communication technology on Malibu

2016-09-05 17:04:21| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is trialling Near Field Communication (NFC) technology on 45,000 Malibu bottles in the UK.

Tags: technology field communication trials

 
 

Pernod Ricard's Malibu Strawberry Kiwi RTD - Product Launch

2016-06-20 17:18:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a Strawberry Kiwi pre-mixed Malibu drink to the UK market.

Tags: product launch strawberry kiwi

 

Pernod Ricard gives Malibu UK summer push

2016-05-31 13:51:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.

Tags: summer push malibu ricard

 

Pernod Ricard gives Malibu global summer push

2016-05-31 13:51:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.

Tags: global summer push malibu

 

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