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Does Carlsberg's new UK campaign treat consumers like suckers? - just-drinks thinks

2019-04-15 18:42:00| Daily beverage news and comment - from just-drinks.com

In 1991, Gerald Ratner, the owner of a UK high street jewellery shop chain, stepped into corporate infamy when he declared that much of the inventory his stores sold was "total crap".

Tags: treat campaign consumers thinks

 

Constellation Brands low-value clear-out will hurt wine - just-drinks thinks

2019-04-04 18:07:00| Daily beverage news and comment - from just-drinks.com

At international trade exhibition ProWein last month, just-drinks spoke to Australia's Casella Family Wines. The independent company is an interesting proposition as it ably competes - like many family-owned wineries - in global fine wine, but at the same time packs in its portfolio the sub-US$5 blockbuster Yellow Tail, a brand that astonishingly accounts for the majority of Australian wine sold in the US.

Tags: brands wine hurt thinks

 
 

Why the battle for Aperol's crown is worth fighting - just-drinks thinks

2019-03-28 12:36:00| Daily beverage news and comment - from just-drinks.com

Last week, Bacardi became the latest company to take on Campari Group's Aperol brand, with the wider launch of its own orange-flavoured aperitif.

Tags: worth battle fighting crown

 

Budweiser Brewing Group - The end of Anheuser-Busch InBev? - just-drinks thinks

2019-03-25 17:10:00| Daily beverage news and comment - from just-drinks.com

If today's news of a company name change in the UK is a precursor to a wider change in the global brewing category, then I for one cannot wait.

Tags: end group thinks brewing

 

Could a Pernod Ricard offload revolutionise the wine category? - just-drinks thinks

2019-03-15 17:00:00| Daily beverage news and comment - from just-drinks.com

We're all used to the rumour mill churning out the well-worn trope, and this week was no exception: Pernod Ricard is mulling an offload of its wine business, the headlines screamed - again.

Tags: category wine thinks ricard

 

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