je.st
news
Tag: coke
The Coke System: How It Works And How It Is Changing - Part 3
2016-01-25 21:15:12| Beverages - Topix.net
I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions.
Seeing red - Can Coca-Cola Co's new brand strategy solve the sugar problem and buy the world a Coke at the same time? - Comment
2016-01-20 12:03:00| Daily beverage news and comment - from just-drinks.com
Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella - championing the famous red and white Coca-Cola logo across the board. Instead of having seperate brand campaigns for each variant, the hope is that all four benefit from one brand Coke message.
Stevia "requires further development", Coke Life will evolve - Coca-Cola Co COO
2016-01-20 10:42:00| Daily beverage news and comment - from just-drinks.com
The chief operating officer of the Coca-Cola Co has said the use of plant-based sweetener Stevia, which is a key component in the company's Coke Life, needs to be improved.
Tags: life
development
requires
evolve
Coca-Cola Co pulls Coke range together for 'One Brand' marketing position
2016-01-19 13:02:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola has repositioned the marketing strategy for its namesake CSD range, bringing together the global positioning of Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.
Tags: range
position
marketing
brand
Coke Replaces 'Open Happiness' With 'Taste the Feeling' in Major Strategic Shift
2016-01-19 12:50:53| Beverages - Topix.net
Register to become a member today. You'll get the essential information you need to do your job better, including Since debuting "Open Happiness" seven years ago, Coca-Cola has used the lofty, ideals-based campaign to promote everything from anti-bullying to peaceful co-existence among Indians and Pakistanis.
Tags: open
major
strategic
feeling
Sites : [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] next »