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Tag: brand strategy
BASF Launches \'Empowering Movement\' Brand Strategy for Infinergy
2020-09-09 11:00:00| Coatings World Breaking News
BASF also introduced a state-of-the-art virtual showroom.
Tags: brand
strategy
movement
launches
Revisiting Coach, Inc.'s Troubles: Brand And Retail Strategy Support A Bull Case
2016-03-29 03:45:54| Apparel - Topix.net
Since following the fashion industry, I've concluded that design always has a purpose. Many fashion industry analysts might disagree with this view.
Tags: support
case
brand
strategy
Is Dr Pepper Snapple Group's partner brand strategy a risk? - Analysis
2016-02-18 16:15:00| Daily beverage news and comment - from just-drinks.com
The success of Dr Pepper Snapple Group's partner brands portfolio received a mixed reception from analysts. While they could see the benefits of teaming up with third party, innovative brands, questions remain over the risk of those brands being acquired by other drinks companies.
Tags: groups
partner
analysis
brand
This week in soft drinks & bottled water, featuring Coca-Cola Co's new brand strategy, PepsiCo's Mountain Dew additions and last year's top NPD
2016-01-22 15:51:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.
Seeing red - Can Coca-Cola Co's new brand strategy solve the sugar problem and buy the world a Coke at the same time? - Comment
2016-01-20 12:03:00| Daily beverage news and comment - from just-drinks.com
Yesterday, the Coca-Cola Co announced plans to bring its Coke, Coke Zero, Diet/Light Coke and Coke Life brands under one marketing umbrella - championing the famous red and white Coca-Cola logo across the board. Instead of having seperate brand campaigns for each variant, the hope is that all four benefit from one brand Coke message.