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TOP NEWS: GM Pleased by Buick Ad Campaign Success

2013-03-14 08:00:49| AutomotiveDigest.com - Automotive Industry News

GM is hoping buyers will recognize the Buick brand as a luxury line leader, following the year-long success of its Experience Buick lease program ad campaign. General Motors is proactively reaching out to its customers when it comes to solving customer complaints and future design issues. The latest J.D. Power and Associates Initial Quality Study revealed the top 10 concerns buyers have when looking for a new car not necessarily price.The Article TOP NEWS: GM Pleased by Buick Ad Campaign Success appeared first on Automotive Digest.

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2013 Buick Encore Fits Geneva Everyman Theme, But How Will it Do in the US?

2013-03-10 20:41:57| AutomotiveDigest.com - Automotive Industry News

The 83rd annual Geneva International Motor Show, which opened last week and runs through March 17, has its share of classic cars like the Rolls-Royce Phantom and Mercedes-Benz E-Class Long Wheel Base for rich people who prefer to be driven. Its a more democratic year for the Geneva show, which was reflected in the eight [...]The Article 2013 Buick Encore Fits Geneva Everyman Theme, But How Will it Do in the US? appeared first on Automotive Digest.

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2013 Buick Encore

2013-02-21 01:51:25| AutomotiveDigest.com - Automotive Industry News

2013 Buick Encore The 2013 Buick Encore is a new entry-luxury crossover utility vehicle. At first exposure, the Encore is a bit confusing. Viewed from the outside, it is a very compact package that may cause buyers to be skeptical of the small luxury crossover title.The Article 2013 Buick Encore appeared first on Automotive Digest.

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Buick Encore Compact Hits U.S. Showrooms

2013-01-24 09:00:30| AutomotiveDigest.com - Automotive Industry News

General Motors hopes to carve out a new auto sales segment with the all-new Buick Encore compact crossover, new to the U.S. market. Find out what sales strategy Buick has in mind. [More]

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GM hopes new Buick Encore appeals to younger buyers

2013-01-22 20:57:46| Auto Dealers - Topix.net

General Motors hopes to carve out a new auto sales segment with the all-new Buick Encore compact crossover, which hit U.S. showrooms last weekend.

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