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PAKISTAN/UK: Nichols stunned by US$14m court award

2014-07-03 16:41:35| Daily beverage news and comment - from just-drinks.com

Nichols has been hit with a fine of almost US$14m following a legal ruling in Pakistan.

UK: Nichols targets mothers with Panda Soft Drinks campaign

2014-07-03 15:41:09| Daily beverage news and comment - from just-drinks.com

Nichols has lined up a marketing push for its Panda soft drink brand in the UK that will coincide with the 'back to school' season this summer.

Tags: soft campaign targets drinks

07.29: Wallace J. Nichols

2014-06-13 21:34:10| Powells Books Events Calendar

Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind (Little, Brown), marine biologist Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success.

Tags: wallace nichols

UK: Nichols predicts price-marked future for UK soft drinks

2014-03-20 15:41:00| Daily beverage news and comment - from just-drinks.com

Soft drinks maker Nichols believes price-marked packaging (PMP) is here to stay, as it revealed PMP accounted for most of Vimto's sales growth in UK impulse channels last year.

Tags: future soft drinks predicts