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TVision measures viewer engagement across CTV and linear

2021-06-28 08:40:15| Digital TV News

June 24, 2021 TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.

Tags: measures linear engagement viewer

 

ThinkAnalytics delivers Personalized Images to boost viewer engagement

2021-03-31 10:00:54| Digital TV News

ThinkAnalytics has unveiled Personalized Images, which recommends personalized images from multiple catalogs on the UI, content carousels and program guides based on the viewers interests and profile.

Tags: images engagement delivers boost

 

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