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Tag: viewer
TVision measures viewer engagement across CTV and linear
2021-06-28 08:40:15| Digital TV News
June 24, 2021 TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
Tags: measures
linear
engagement
viewer
ThinkAnalytics delivers Personalized Images to boost viewer engagement
2021-03-31 10:00:54| Digital TV News
ThinkAnalytics has unveiled Personalized Images, which recommends personalized images from multiple catalogs on the UI, content carousels and program guides based on the viewers interests and profile.
Tags: images
engagement
delivers
viewer
FranceTV Publicité trials ad targeting based on viewer interests
2019-07-18 17:40:54| Digital TV News
Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.
Tags: based
interests
viewer
trials
EyeC launches new Audit Trail Viewer
2019-06-20 15:31:00| Label and Narrow Web Breaking News
The software, designed for pharmaceutical labeling, takes into account the newest requirements for data integrity, data security and audit trails.
Tags: audit
trail
viewer
launches
ZEE5 partners with Applicaster to improve viewer experience
2019-06-10 07:30:45| Digital TV News
According to Outlook India, ZEE5 has announced a strategic partnership with Israeli cloud platform Applicaster for developing and managing it's app.
Tags: experience
improve
partners
viewer