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Tag: automotive
Combating the Top Mistakes of Automotive Marketing
2013-09-28 18:58:14| AutomotiveDigest.com - Automotive Industry News
Situation: Consumer behavior and the purchase process have introduced changes to automotive marketing and media attribution, but dealerships are looking at old metrics in old ways, according to Cars.com. Following these 7 digital sins could mean a dealer is wasting media dollars and eliminating advertising options that could help influence shoppers. Solution: Cars.com aims to position dealers to reach the right audience, build awareness, drive consideration and ultimately improve conversion rates. Cars.com Trainers, Ed Woelfle and Jack Simmons, work together to highlight seven common measurement challenges, and provide tips to align processes and media buying decisions with the behaviors of todays car shopper in a webinar titled The Seven Digital Sins of Attribution. Webinar registration is free. Read on!The Article Combating the Top Mistakes of Automotive Marketing appeared first on Automotive Digest.
Tags: top
marketing
automotive
mistakes
Automotive Headlight LED offers SMT capability.
2013-09-27 14:32:03| Industrial Newsroom - All News for Today
Housed in 3.1 x 3.75 x 0.5 mm QFN package, 2-chip Oslon Black Flat LED utilizes UX:3 chip technology to produce over 500 lm at 1 A. Special sealing technology, together with ceramic phosphor converter, enables uniform light distribution as well as good contrast on roads. As surface mountable component, LED is attached to circuit board and processed as part of soldering operations. Device is suitable for all headlight functions, such as low/high beams, fog lamps, and daytime running lights. This story is related to the following:Electronic Components and Devices Sponsored by: Globtek Inc. - Your Power Partner...For Over 20 Years!Vision SystemsSearch for suppliers of: Automotive Lights | Automotive Headlights & Headlamps |
Tags: offers
automotive
led
capability
Toray to enter large tow carbon fiber business via $584M acquisition of Zoltec; wind and automotive markets
2013-09-27 13:30:41| Green Car Congress
Tags: business
enter
large
automotive
Bolstering The Automotive Industry With Lightweight, Crash-Safe Cars
2013-09-27 04:15:53| autocentral News Articles
Designing lightweight and crash-safe vehicles is one of the main pressures facing the highly competitive automotive manufacturing industry. Environmental concerns and public opinion increasingly reveal the need for car manufacturers to drive away from heavy fuel guzzling cars to lighter, fuel efficient models.
Tags: industry
cars
automotive
lightweight
Polyamide 6.6 For Intricate Automotive Parts Combines Good Flow With Flexibility And Low-Temperature Impact Resistance
2013-09-27 04:00:55| autocentral News Articles
A new toughened polyamide 6.6 compound for injection molding provides good flow properties for intricate or multi-cavity parts, along with flexural strength and low-temperature impact resistance for demanding automotive applications, it was announced today by Teknor Apex Company, which will introduce the product at K 2013 (Hall 06 / C54-3)
Tags: good
parts
automotive
impact
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