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Grain & Barrel Spirits partners Dixie Vodka with NASCAR
2019-12-06 15:24:00| Daily beverage news and comment - from just-drinks.com
Grain & Barrel Spirits has signed a sponsorship deal with NASCAR for its Dixie Vodka brand.
Tags: partners
grain
spirits
nascar
CBD spirits companies must detail hemp source - Top Beverages
2019-12-05 11:15:00| Daily beverage news and comment - from just-drinks.com
A UK distiller has revealed a potential issue in the nascent CBD-infused spirits category with an attack on products that do not disclose the source of their ingredients.
Tags: top
source
detail
companies
How did Stock Spirits perform in fiscal-2019? - results data
2019-12-04 12:41:00| Daily beverage news and comment - from just-drinks.com
Stock Spirits has closed out its latest fiscal-full-year, posting a low double-digit lift in sales for the 12 months.
Tags: results
data
stock
perform
Why spirits brand owners should embrace the cross-category trend - Comment
2019-11-27 12:00:00| Daily beverage news and comment - from just-drinks.com
"Our biggest challenge is to break through the shackles of the vodka category and become more of a brand than a product . Smirnoff as a brand needs to get beyond vodka, and actually not be conditioned by any of the rules that vodka has . We don't define ourselves through the lens of vodka." These words were spoken five years ago by Matt Bruhn, Diageo's then-global senior VP for Smirnoff. They've stuck in my head ever since.
Tags: comment
brand
owners
trend
Lyre's rolls out spirits "impersonators" to US
2019-11-22 15:50:00| Daily beverage news and comment - from just-drinks.com
Australian company Lyre's has handed a US launch to its range of non-alcoholic spirits that "impersonate" the flavours of Bourbon, rum, vermouth and others.
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