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Brand Choice: Follow the Path of Constant Consideration

2013-07-21 20:20:30| AutomotiveDigest.com - Automotive Industry News

We live in the age of engagement. Digital communication has amplified the opportunity for brand choice consideration and connecting with consumers at the moments that matter, across an array of platforms, screens, and devices. The Issue: With 63 percent of new vehicle purchasers beginning their search with a specific brand in mind, but only 20 percent purchasing the vehicle they first researched online, its clear that brand consideration can be won or lost at any point throughout this loop. By harnessing the unique insights and immersive, personal experiences afforded by digital brand-building, auto marketers can adapt for greater sales and long-term loyalty. Not only the industry but each individual dealership is affected by digital marketing and the new importance placed on organic search, as emphasized by the suggestions as you read further. [Read more]The Article Brand Choice: Follow the Path of Constant Consideration appeared first on Automotive Digest.

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Pull Testers offer choice of 3 force ranges.

2013-07-16 14:31:13| Industrial Newsroom - All News for Today

Offering 3 selectable force ranges of 45, 225, and 450 lb-ft, PullTester 325 and PullTester 326 are controlled by speed-regulated motors for optimum test accuracy. PullTester 325 features 2 selectable pulling speeds with pull-to-break force test capability, while PullTester 326 offers 4 selectable pulling speeds and 4 test functions: Pull-To-Break, Pull+Hold, Pull+Return, and Pull+Hold+Break. In addition, PullTester 326 includes networking and memory capabilities. This story is related to the following:Pull Testers

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Choice Genetics Hires Tom Long

2013-07-15 06:00:00| National Hog Farmer

Tom Long has been hired as geneticist at Choice Genetics USA. Choice Genetics is a Groupe Grimaud company and one of the world's leading pig genetics companies. Long has served in positions with Smithfield Premium Genetics and Norsvin. He also has experience globally working on genetic development in multiple systems. read more

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Meat Market Update | Driving Force Behind Choice Cutout Jump Explained

2013-07-12 16:30:00| Beef

LimelightPlayerUtil.initEmbed("limelight_player_485740"); Ed Czerwien, USDA Market News reporter in Amarillo, TX, explains the driving factors behind this summer's choice cutout jump in the latest Meat Market Update. Plus, get a concise summary of how last week's beef trade impacted the cattle market and beef prices, read more

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LB Foster - First Choice For Surface Finishing Solutions

2013-07-12 05:29:08| surfacefinishing Home Page

LB Foster Materials Handling (formerly CI Logistics) will be promoting its proven surface finishing solutions on Stand No. 115 at the Surface World Exhibition from September 24-26 at the NEC, Birmingham

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