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Tag: pernod ricard
GLOBAL: Pernod Ricard backs short film in Chivas Regal push
2013-01-29 17:36:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Chivas Regal unit has teamed up with filmmaker Diego Luna to launch a short film, part of its global "Live with Chivalry" campaign.
GLOBAL: Diageo leads Pernod Ricard in top-end vodka fight - analyst
2013-01-16 18:12:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's super-premium vodkas lack the depth to compete with Diageo's as vodka continues its value boom, an analyst has said.
Tags: global
leads
fight
analyst
GLOBAL: Pernod Ricard invites consumers to 'Rise Above' in Martell ad
2013-01-14 16:32:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has launched a global; marketing campaign for its Martell Cognac brand.
Tags: ad
global
rise
consumers
Pernod Ricard will splash cash on international not local brands after a 103m sale
2013-01-08 02:49:13| Beverages - Topix.net
Pernod Ricard has finalized the a 103m sale of its Danish akvavit brands Aalborg and BrA ndums to Norway's largest spirits producer Arcus-Gruppen following regulatory approval, and reaffirmed its strategic focus on 14 international 'priority brands'. Announced last July, the US $134m deal also involves Pernord Ricard selling German akvavit brand ... (more)
Tags: international
local
sale
cash
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