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Pernod Ricard gives Jameson, Brancott Estate, Chivas Regal "significant" push in UK

2014-10-16 13:05:37| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has revealed details of new UK marketing campaigns for its Jameson, Chivas Regal and Brancott Estate brands.

Tags: estate uk significant push

Pernod Ricard looks to creativity to drive growth

2014-10-16 10:18:35| Beverages - Topix.net

Jameson has launched a new marketing campaign focusing on craftsmanship, storytelling and community, as part of a drive by brand owner Pernod Ricard UK to invest in "inspiring and engaging" marketing campaigns. The Irish whiskey brand is launching a platform, The Jameson Works, which will share content about how great craftsmen work.

Tags: drive growth creativity ricard

Pernod Ricard dismisses reports of South Korea tax fine

2014-10-14 13:39:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has denied it has been fined by South Korea's tax authorities, but has conceded that it paid a tax adjustment following an audit.

Tags: south reports fine tax

Pernod Ricard fined 10 billion won

2014-10-14 11:54:38| Beverages - Topix.net

Pernod Ricard's South Korean arm has been fined 10 billion Korean won by the country's National Tax Service, according to reports from Seoul and Paris. They say Pernod Ricard South Korea was found guilty of inflating advertising and other costs to lower its profits and thus its tax liability.

Tags: won billion fined ricard