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Tag: htc
HTC picks Downey Jr to front new brand campaign
2013-08-12 11:15:00| Telecompaper Headlines
(Telecompaper) Smartphone maker HTC has announced a major advertising campaign, fronted by actor Robert Downey Jr. Called the Change brand campaign, it will launch on 15 August across a range of media channels, including online, social media, PR and above-the-line outlets. The campaign's message is that HTC inspires innovation by standing for "anything you want it to". The ads will feature a range of possible HTC acronyms, including 'Humongous Tinfoil Catamaran' and 'Hipster Troll Carwash', to try and get consumers talking about HTC's creativity. An associated app will allow users to randomly associate words to come up with new acronyms, and the ads will be supported by a series of social engagement and experiential activities in key markets, such as the UK, US and Taiwan. In subsequent phases, the campaign will highlight HTC innovations such as BlinkFeed, Video Highlights and BoomSound and focus on how HTC products empower individuals to drive change in their own lives. The ads were shot on location in Miami and directed by Hungry Man's Bryan Buckley. They were developed with HTC's global ad agency 171 Worldwide (WPP). Downey Jr has agreed to a two-year contract with HTC.
Tags: front
brand
campaign
picks
HTC Desire 500
2013-08-12 02:53:36| Wireless - Topix.net
HTC are busy filling in their range of "Desire" midrange Android phones, and the new HTC Desire 500 slots into the fairly wide gap between the Desire 200 and Desire 600 devices.
Samsung tops HTC as Windows phone maker
2013-08-09 22:40:04| Semiconductors - Topix.net
Samsung Electronics Co. of South Korea has replaced Taiwan's HTC Corp. as the world's second-largest Windows phone maker, as HTC is struggling to find a new sales growth driver.
Tags: phone
windows
samsung
maker
HTC to buy back shares
2013-08-05 02:00:00| Total Telecom industry news
Smartphone maker's share price rebounds on news.
Samsung Galaxy S4, HTC One Google Play Edition Receive Android 4.3 Jelly Bean Update
2013-08-04 10:14:01| Wireless - Topix.net
Nearly two weeks after the launch of Google's 4.3 Jelly Bean operating system, owners of the Google Play editions of operating system on 24 June, and rolled it out with the new Nexus 7 tablet and the current-generation Nexus 7, Nexus 4, Nexus 10 and Technology website Anandtech reported that the update size is around 150MB for Galaxy S4 and 180MB ... (more)
Tags: play
google
receive
update
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