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"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & Sons' India MD, Sachin Mehta
2020-01-13 10:05:00| Daily beverage news and comment - from just-drinks.com
It has been a decade since William Grant established a standalone distribution unit in India. You may ask what took the company so long - India, after all, has long been the world's largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been there much longer.
"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & Sons' India head, Sachin Mehta
2020-01-13 10:05:00| Daily beverage news and comment - from just-drinks.com
It has been a decade since William Grant & Sons established a standalone distribution unit in India. You may ask what took the company so long - India, after all, has long been the world's largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been in-market much longer.