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"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of NPD, Rosie Milsom
2020-12-14 12:53:00| Daily beverage news and comment - from just-drinks.com
UK drinks company Atom Brands is the third arm of Atom Group, a consortium of drinks businesses that also includes online spirits retailer Master of Malt and sales network Maverick Drinks. In 2018, the group was bought by Anheuser-Busch InBev, marking another step on the company's journey from producing just 24 bottles of gin a week in 2012 to an estimated half-a-million bottles in total this year. Last week, Atom Brands revealed Atom Labs, an NPD platform tasked with developing spirit ranges based on customer feedback from Master of Malt data. The company can go from idea to execution in just six weeks, allowing it to test what works on Master of Malt before committing fully. Products that have already come off the Atom Labs assembly line include Jaffa Cake Gin and Burnt Ends, an American whiskey designed to pair with barbecued food. Speaking to just-drinks after the launch, Atom Group's global head of NPD, Rosie Milsom, talks about how Atom Labs aims to disrupt the spirits industry through trial and error, COVID's impact on the project and A-B InBev's hands-off approach to ownership.
"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire
2020-11-27 14:05:00| Daily beverage news and comment - from just-drinks.com
Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.
"China is certainly a worry" - just-drinks speaks to Treasury Wine Estates CEO Tim Ford
2020-11-05 13:13:00| Daily beverage news and comment - from just-drinks.com
Earlier today, Treasury Wine Estates held its AGM. just-drinks took the opportunity to catch up with group CEO Tim Ford to learn more about the latest news out of China and Ford's recent transition into the role, vacated by Mike Clarke earlier this year.
"Carbon neutrality will be basic hygiene factor stuff in ten years time" - just-drinks speaks to Eden Mill founder Paul Miller
2020-09-25 16:22:00| Daily beverage news and comment - from just-drinks.com
Earlier this month, just-drinks spoke to Eden Mill founder Paul Miller about the alcohol industry's re-tuned focus on sustainability and how the company's plan to open a carbon-neutral distillery in St Andrews serves as a model for the future.
"Carbon neutrality will be basic hygiene factor stuff in ten years time" - just-drinks speaks to Eden Mill founder Paul Miller
2020-09-25 16:22:00| Daily beverage news and comment - from just-drinks.com
Earlier this month, just-drinks spoke to Eden Mill founder Paul Miller about the alcohol industry's re-tuned focus on sustainability and how the company's plan to open a carbon-neutral distillery in St Andrews serves as a model for the future.
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