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Tag: twitter
Kantar set to release Twitter TV Ratings tool for UK
2014-10-02 14:04:00| Telecompaper Headlines
(Telecompaper) Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool brings together geofiltered UK Twitter data and the audience research expertise of Kantar Media to enable broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television. New metrics will include unique authors (people Tweeting) and their affinity to brands, channels and programmes, unique audience (the number of people who viewed Tweets related to programmes) and impressions (the number of times a Tweet or Retweet has been seen about a programme). It will also include existing metrics such as the number of Tweets and Retweets about a programme before, during and after transmission, the volume and average number of Tweets per minute for programmes.
Drinks firms commit to tighten up Twitter, Facebook marketing practices
2014-10-01 17:08:00| Daily beverage news and comment - from just-drinks.com
Thirteen leading drinks companies - including Diageo and Anheuser-Busch InBev - have launched a new set of social media guidelines aiming to stop content reaching children.
Tags: marketing
practices
firms
drinks
Twitter plans to expand in Latin America
2014-10-01 14:51:00| Telecompaper Headlines
(Telecompaper) Almost two years after starting its operations in Brazil, Twitter is planning to expand in Latin America, naming Carlos Moreira Junior to foster partnerships with content producers and celebrities in the region, reports Valor Economico. The goal is to ensure that sentences or phrases preceded by the hash symbol are present in TV shows, sports broadcasts and other actions promoted by companies or by the celebrities.
Tags: america
plans
expand
latin
iOS 8.0.1 Update Pulled; iPhone 6 Plus Bendgate; Amazon Wish List on Twitter
2014-09-25 18:37:04| PC Magazine Notebooks Product Guide
From Apple's buggy iOS 8 update and bendable phablet to your Amazon Wish List on Twitter, here's what you missed on Wednesday.
Tags: list
update
amazon
pulled
iOS 8.0.1 Update Pulled; iPhone 6 Plus Bendgate; Amazon Wish List on Twitter
2014-09-25 18:37:03| PC Magazine Desktops Product Guide
From Apple's buggy iOS 8 update and bendable phablet to your Amazon Wish List on Twitter, here's what you missed on Wednesday.
Tags: list
update
amazon
pulled
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