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Hasbro Says It's Playing Catch-Up With The Demand For 'Star Wars' Toys

2015-11-16 22:31:05| Toys - Topix.net

Sales of Star Wars -related toys are "running ahead of our expectations" - to the point where "inventory has been light," forcing Hasbro to catch up - CEO Brian Goldner told an Investor Day gathering today. The lead toymaker for the movie franchise notes that it's unlike most other licensed merchandise properties: Toys and other stuff tied to Star Wars: The Force Awakens hit the shelves about nine weeks ago on Disney's "Force Friday."

Tags: star toys playing demand

The new international Star Wars: The Force Awakens trailer may explain a major plot point

2015-11-07 15:00:20| Extremetech

A new International Star Wars trailer has been released -- and it contains some significant clues, we think, to the future of the franchise.

Tags: international point major star

Stars Wars and shaving foam set to be Christmas toy hits

2015-11-06 06:20:31| Toys - Topix.net

The Christmas tree's up, the base is piled high with a mountain of presents and fairy lights wind their way up through the branches. A children's choir sings carols in perfect harmony, while a pyramid of mince pies stands temptingly in the corner.

Tags: set stars christmas hits