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Maker's Mark global activation to push "purposeful inefficiency" with Scarlett Johansson - video

2018-12-04 14:10:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has lined up a worldwide marketing push for Maker's Mark, highlighting the Bourbon brand's home in Kentucky.

Tags: video mark global push

 

Chivas announces 'Success is a Blend' global activation

2018-10-04 15:00:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is set to run a longer-term global consumer marketing push for Chivas, highlighting the Scotch brand's blended positioning.

Tags: global success activation blend

 
 

Art focus returns for Beck's in the UK in latest activation

2018-09-26 16:48:00| Daily beverage news and comment - from just-drinks.com

The UK division of Anheuser-Busch InBev is readying the latest set of artist-created labels for its Beck's beer brand in the UK.

Tags: art uk latest returns

 

Yakult Honsha unveils Japanese-teaching vending machine in London activation

2018-08-30 17:00:00| Daily beverage news and comment - from just-drinks.com

Yakult Honsha, the owner of Yakult, has launched a vending machine in the UK that teaches consumers Japanese so they can unlock free bottles of the probiotic dairy brand.

Tags: london machine activation vending

 

Anheuser-Busch InBev launches UK Corona activation with solar-powered DJ booths

2018-08-21 17:23:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev's new UK Corona campaign will feature outdoor parties accompanied by solar-powered DJ booths.

Tags: activation launches corona booths

 

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