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Tag: activation
MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
2019-06-12 16:30:27| Digital TV News
MadHive has announced the integration of Inscapes glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
Tags: tv
local
planning
enable
Pernod Ricard looks inwards for gin market activation appointment
2019-05-16 18:28:56| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has made another internal appointment to The Gin Hub, with Lee James moving from the company's wine business.
Tags: market
appointment
activation
gin
WWF Launches Activation Hub to Help Prevent Global Plastic Waste
2019-05-15 11:05:00| Waste Age
Principal members, along with the Ocean Conservancy and the Ellen MacArthur Foundation, sign on to ReSource: Plastic to inspire action across sectors and supply chains.
Tags: global
prevent
plastic
waste
Fentimans lines up 'Save the Botanicals' activation in UK
2019-03-27 17:59:00| Daily beverage news and comment - from just-drinks.com
Soft drinks and mixers company Fentimans has announced a new campaign in the UK as it looks to raise awareness around endangered British plant species.
Tags: save
uk
lines
activation
The Coca-Cola Co overhauls Share-a-Coke activation in South Africa after profanity printed on can
2019-02-11 15:55:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has cancelled a digital activation for the Coke brand in South Africa, after a consumer in the country managed to print an offensive word in a regional dialect on a can.
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