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Tag: activation
William Grant & Sons highlights consumers' DNA blend in Tullamore Dew global activation - video
2017-09-20 13:26:00| Daily beverage news and comment - from just-drinks.com
William Grant & Son has tapped into the growing personalisation trend with its Tullamore Dew Irish whiskey brand, creating a branded DNA kit to encourage consumers globally to "uncover their own unique blend".
Tags: video
global
william
grant
Roar Organic bashes CSDs in online activation - video
2017-08-15 18:24:00| Daily beverage news and comment - from just-drinks.com
US company Roar Beverages has taken a swing at CSDs with a series of video clips promoting its namesake coconut water brand.
Tags: online
video
organic
activation
Ted Danson pushes Smirnoff in new US activation - video
2017-07-19 14:01:00| Daily beverage news and comment - from just-drinks.com
Diageo has recruited actor Ted Danson to front a series of online adverts for Smirnoff in the US.
Tags: video
ted
activation
pushes
Bacardi unveils 'Grand Journey' activation for Bombay Sapphire - video
2016-10-10 14:39:00| Daily beverage news and comment - from just-drinks.com
Bacardi is to tour a new "immersive" marketing campaign for its Bombay Sapphire gin brand, around six European cities.
Tags: video
grand
journey
activation
Bacardi readies next Grey Goose global push activation - video
2016-05-17 19:16:00| Daily beverage news and comment - from just-drinks.com
Bacardi has lined up the "next chapter" of the current global marketing campaign for its Grey Goose vodka brand.
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