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This email from Sir Martin Sorrell to his biggest rival proves the...

2015-03-16 15:27:51| Food - Topix.net

Publicly, WPP boss Sir Martin Sorrell's relationship with rival advertising agency network boss Publicis Groupe's chief executive Maurice LA©vy has been thorny, to say the least. For years they have been directing insults at each other through the press and on stage when they appear at public events.

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Synopsys' IC Compiler II Enables Toshiba's Tapeout of Complex 40-nm SoC, Proves out Game-Changing Capabilities

2015-03-12 11:31:11| Industrial Newsroom - All News for Today

Toshiba Standardizes on IC Compiler II for Physical Design MOUNTAIN VIEW, Calif. - Highlights:     --  IC Compiler II enables Toshiba's successful tapeout of advanced 40-nm         SoC     --  6X faster design turnaround time with one-third of the memory footprint     --  60 percent smaller buffer area during...

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Global Adoption Of TOC Analyzers Proves Valuable For Leading Chemical Company

2015-03-09 02:58:12| chemicalonline Downloads

The DOW teams of TOC specialists are very aware of the commercial and operational value of TOC measurements.

Tags: company global leading chemical

 

Empirical Data Proves TV Now As Accountable As Digital, Suggests...

2015-03-04 18:53:10| Chemicals - Topix.net

New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice of "reach optimization" to new methods of "results optimization," especially when factoring the most precious media in their mix. The research, which was presented during a special webinar from the Advertising Research Foundation and at a live event at programmatic TV developer Simulmedia's New York headquarters, showed that when brands measure the return on their TV advertising investments based on the incremental sales they generate, they get better results.

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Science proves GOP wrong climate change &national security

2015-03-02 22:30:00| Climate Ark Climate Change & Global Warming Newsfeed

Grist: At last week`s Conservative Political Action Conference, GOP chair Reince Priebus had some strong words about how President Barack Obama prioritizes threats to national security. "Democrats tell us they understand the world, but then they call climate change, not radical Islamic terrorism, the greatest threat to national security," he said. "Look, I think we all care about our planet, but melting icebergs aren`t beheading Christians in the Middle East." The comment came after the president,...

Tags: change national science security

 

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