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TRAVEL RETAIL: Diageo ups Johnnie Walker Travel Retail volumes - Research

2013-10-21 11:03:00| Daily beverage news and comment - from just-drinks.com

Diageo's Johnnie Walker Scotch whisky brand strengthened its hold on the global Travel Retail market last year, increasing volumes by 15%, new figures have shown.

Tags: research travel retail ups

 

TRAVEL RETAIL: Diageo readies Johnnie Walker travel retail launch

2013-10-18 15:35:07| Daily beverage news and comment - from just-drinks.com

Diageo has confirmed the release of the latest - and last - expression in the 'Trade Routes' series of its Johnnie Walker Explorers' Club Collection travel retail range.

Tags: travel retail launch walker

 
 

UK: Diageo gives Johnnie Walker GBP7.2m push

2013-10-14 14:06:55| Beverages - Topix.net

Diageo is launching a new GBP7.2m marketing campaign for Johnnie Walker Red Label in Britain in a bid to attract younger drinkers to the Scotch whisky category.

Tags: push walker johnnie diageo

 

UK: Diageo gives Johnnie Walker Red Label GBP7.2m push

2013-10-14 13:36:00| Daily beverage news and comment - from just-drinks.com

Diageo is launching a new GBP7.2m (US$11.5m) marketing campaign for Johnnie Walker Red Label in Britain in a bid to attract younger drinkers to the Scotch whisky category.

Tags: red label push walker

 

S KOREA: Diageo takes Johnnie Walker House to Seoul

2013-09-27 12:14:00| Daily beverage news and comment - from just-drinks.com

Diageo has opened its latest Johnnie Walker House, in South Korea, as the Scotch retail "experience" moves outside of China for the first time.

Tags: house takes korea walker

 

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