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Beam Suntory enlists 'The Refreshionals' for US Jim Beam campaign - video
2019-07-16 15:24:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory is set to push its Jim Beam Bourbon whiskey brand in its home market this Summer, with a nation-wide social media campaign.
"Taking pricing on your core trademarks is part of the premiumisation journey" - just-drinks meets Beam Suntory CEO Albert Baladi - Part II
2019-07-11 14:32:00| Daily beverage news and comment - from just-drinks.com
In the first part of our interview with Beam Suntory's CEO, which was published earlier this week, Albert Baladi talked broadly about the group, its strategy going forward and how Beam intends to grow. Here, in part two, we look at the company's portfolio and the positioning of and prospects for its major brands.
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"We need to pick our battles and identify where we want to grow on a scale basis"- just-drinks meets Beam Suntory CEO Albert Baladi - Part I
2019-07-09 11:37:00| Daily beverage news and comment - from just-drinks.com
Late last month, just-drinks editor Olly Wehring met up with Beam Suntory's CEO, Albert Baladi. In this, the first of a two-part interview running this week, Baladi discusses what he found when he took the helm at the spirits group earlier this year, and how Beam intends to spend its money to get where it wants to be.
"We're a victim of the tariff war" - Beam Suntory CEO - just-drinks EXCLUSIVE
2019-07-08 15:33:00| Daily beverage news and comment - from just-drinks.com
The head of Beam Suntory has admitted to just-drinks that the ongoing tariff disputes between the US and a raft of the country's export markets are causing concern for the group's American whiskey operations.
Warehouse fire could cost Beam Suntory US$300m in lost Jim Beam
2019-07-04 15:46:00| Daily beverage news and comment - from just-drinks.com
A fire, thought to have been started by a lightning strike, has destroyed about 45,000 barrels containing liquid destined for Beam Suntory's Jim Beam Bourbon brand.
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