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Advertisers still struggling with streaming quality

2020-02-04 15:30:29| Digital TV News

Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.

Tags: quality advertisers streaming struggling

 

Majority of U.S. advertisers using Advanced TV solutions

2020-01-16 20:00:26| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.

Tags: advanced solutions majority advertisers

 

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