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Advertisers still struggling with streaming quality

2020-02-04 15:30:29| Digital TV News

Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.

Tags: quality advertisers streaming struggling

 

Majority of U.S. advertisers using Advanced TV solutions

2020-01-16 20:00:26| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.

Tags: advanced solutions majority advertisers

 
 

Global advertisers to increase adspend by 4.3% in 2020

2019-12-09 09:10:27| Digital TV News

Advertisers will increase their global ad expenditure by 4.3% in 2020, but television will record zero growth over the period, as price inflation counterbalances the decline in global audiences, according to Zenith's Advertising Expenditure Forecasts.

Tags: in increase global advertisers

 

Scripps connects local advertisers to premium audiences through OTT video

2019-10-07 18:00:57| Digital TV News

The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.

Tags: video local premium advertisers

 

Diageo teams up with advertisers, digital media to launch online safety alliance

2019-06-19 14:39:00| Daily beverage news and comment - from just-drinks.com

Diageo is one of 16 global advertisers to launch an alliance that aims to protect both consumers and brands from online safety issues such as hate speech and bullying.

Tags: online media digital safety

 

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