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Tag: advertisers
Advertisers still struggling with streaming quality
2020-02-04 15:30:29| Digital TV News
Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
Tags: quality
advertisers
streaming
struggling
Majority of U.S. advertisers using Advanced TV solutions
2020-01-16 20:00:26| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
Tags: advanced
solutions
majority
advertisers
Global advertisers to increase adspend by 4.3% in 2020
2019-12-09 09:10:27| Digital TV News
Advertisers will increase their global ad expenditure by 4.3% in 2020, but television will record zero growth over the period, as price inflation counterbalances the decline in global audiences, according to Zenith's Advertising Expenditure Forecasts.
Tags: in
increase
global
advertisers
Scripps connects local advertisers to premium audiences through OTT video
2019-10-07 18:00:57| Digital TV News
The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.
Tags: video
local
premium
advertisers
Diageo teams up with advertisers, digital media to launch online safety alliance
2019-06-19 14:39:00| Daily beverage news and comment - from just-drinks.com
Diageo is one of 16 global advertisers to launch an alliance that aims to protect both consumers and brands from online safety issues such as hate speech and bullying.
Tags: online
media
digital
safety
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