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Bell and Xandr create omni-channel DSP for advertisers in Canada

2021-04-28 15:00:09| Digital TV News

Bell and Xandr have announced an omni-channel demand-side platform for Canadian advertisers. The Bell Media product, branded SAM DSP, will enable targeted campaigns using inventory over multiple platforms and channels.

Tags: in create canada bell

 

VIZIO Ads launches frequency control for Smart TV advertisers

2021-02-19 18:30:54| Digital TV News

VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.

Tags: control ads smart frequency

 
 

Facebook: Advertisers will come back 'soon enough'

2020-07-02 16:47:44| BBC News | Business | UK Edition

Facebook's chief dismisses claims in leaked comments that the ads boycott poses a financial threat.

Tags: back enough advertisers facebook

 

Facebook CEO tells employees 'advertisers will be back' - report

2020-07-02 09:04:00| Telecompaper Headlines

(Telecompaper) Facebook CEO Mark Zuckerberg has agreed to meet with some of the groups organising an advertising boycott against the social network. At the same time, he told employees the company was not going to change its policies for the small number of advertisers. 

Tags: back report employees ceo

 

Facebook to block more hate speech as advertisers boycott grows

2020-06-29 09:01:00| Telecompaper Headlines

(Telecompaper) Facebook has announced changes in its content policy, to flag or prohibit more types of posts deemed hate speech. The announcement follows growing momentum among advertisers to boycott the social network until it does more to fight offensive content on the platform. 

Tags: block hate speech advertisers

 

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