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Tag: diageo
Pimm's No. 6 Vodka Cup to return as Diageo responds to outcry
2014-10-30 13:52:00| Daily beverage news and comment - from just-drinks.com
Diageo has announced plans to reinstate its Pimm's variant 'No. 6 Vodka Cup' in the UK after public complaints over its delisting.
Diageo partner David Beckham turned down Beck's sponsorship
2014-10-28 16:23:00| Daily beverage news and comment - from just-drinks.com
David Beckham has revealed that before he partnered with Diageo's Haig Club he turned down a number of alcohol brands, including Anheuser-Busch InBev's Beck's.
Tags: david
partner
turned
sponsorship
Editor's Viewpoint - Scotch Whisky's Slipping Crown: Convenient Timing for Diageo
2014-10-28 13:41:00| Daily beverage news and comment - from just-drinks.com
Back in April, when the Scotch Whisky Association released 2013's export sales figures for the category, many observers expressed disappointment, but not necessarily surprise, at the numbers.
Tags: editors
convenient
crown
timing
Smirnoff Ice gets India launch as Diageo eyes RTD market
2014-10-22 17:06:38| Daily beverage news and comment - from just-drinks.com
Diageo is looking to crack India's RTD market with the launch of Smirnoff Ice and its stronger variant, Smirnoff Black, in the country.
Diageo puts Beckham centre stage in new Haig Club ad - video
2014-10-17 11:06:16| Daily beverage news and comment - from just-drinks.com
Diageo has unveiled the first TV ad for its David Beckham-backed single grain Scotch whisky, Haig Club.
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