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Tag: diageo
Diageo to Take Full Control of Don Julio
2014-11-03 10:31:34| Beverages - Topix.net
Diageo PLC has entered into an agreement with Jose Cuervo to take full control of tequila brand Don Julio and sell Irish whiskey brand-Bushmills.
Diageo offloads Bushmills to Casa Cuervo for Tequila Don Julio
2014-11-03 08:29:00| Daily beverage news and comment - from just-drinks.com
Diageo is set to take full control of the Don Julio Tequila brand from joint partner Casa Cuervo, with Bushmills Irish whiskey going in the other direction, along with a US$408m payment.
Diageo, Jose Cuervo Near Swap of Brands
2014-11-02 04:58:28| Beverages - Topix.net
Diageo PLC is nearing an asset-swap deal with Jose Cuervo that would give the British liquor giant full ownership of a fast-growing tequila brand in exchange for its Bushmills whiskey label.
Yeni Raki to get push from Diageo in UK, Germany
2014-10-31 16:14:00| Daily beverage news and comment - from just-drinks.com
Diageo has launched a marketing campaign for Turkish aniseed brand Yeni Raki.
Diageo to launch global Johnnie Walker campaign
2014-10-30 16:06:00| Daily beverage news and comment - from just-drinks.com
Diageo has unveiled a new global campaign that covers four of its Johnnie Walker variants.
Tags: global
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