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Editor's Viewpoint - Single Grain Scotch Scores with Diageo Beckham Tie-Up

2014-04-09 15:26:00| Daily beverage news and comment - from just-drinks.com

As one would expect, yesterday's news that Diageo is teaming up with model/team franchise investor/Jaguar brand ambassador/'celebrity' husband/retired footballer David Beckham got the wires burning red hot. So much so, that the partnership even warranted a kicking from alcohol issue charity Alcohol Concern this morning.

Tags: single editors scores grain

 

UK: Diageo defends Beckham Scotch whisky tie-up

2014-04-09 12:36:23| Daily beverage news and comment - from just-drinks.com

Diageo has defended David Beckham's role in launching a new Scotch whisky, after an alcohol charity branded his involvement "disappointing" and called for him to "re-think" the tie-up.

Tags: beckham whisky scotch defends

 
 

GLOBAL: Diageo to launch whisky with David Beckham, Simon Fuller

2014-04-08 11:57:00| Daily beverage news and comment - from just-drinks.com

Diageo plans to release a single grain Scotch whisky in partnership with David Beckham and British media mogul Simon Fuller.

Tags: david global simon launch

 

Diageo Lobs New Grenade in Whiskey Wars

2014-04-03 16:28:00| Beverages - Topix.net

In what looks like an attempt by the state to put its thumb on the scale to help local distiller Brown-Forman press its case for how Tennessee whiskey is made, the state's alcoholic beverage commission sent Diageo a letter charging it with violating a 1937 law that requires distillers store their spirits either in the county where they're ... (more)

Tags: wars whiskey diageo

 

UK: Diageo bolsters Guinness tie-up with Grand National

2014-04-03 15:37:00| Daily beverage news and comment - from just-drinks.com

Diageo has upped its links with horse racing's annual Grand National Festival by becoming an "official" sponsor.

Tags: national grand guinness bolsters

 

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