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Nichols chief executive Marnie Millard named British Soft Drinks Association president

2020-06-26 14:09:00| Daily beverage news and comment - from just-drinks.com

Nichols CEO Marnie Millard has been elected as the next president of UK soft drinks industry body the British Soft Drinks Association (BSDA).

Tags: association executive president chief

 

Creative Roots' plant-based soft drinks range - Product Launch

2020-06-23 18:48:00| Daily beverage news and comment - from just-drinks.com

US start-up Creative Roots, which produces lower-calorie hydration drinks targeted at children, has launched four flavours under its namesake brand.

Tags: product range creative soft

 
 

Pilot a soft landing for your new vet

2020-06-04 09:00:00| Beef

The most successful businesses are some of the best at bring on new employees.

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Why COVID-19 is making soft drinks walk an advertising tightrope - comment

2020-06-01 17:56:00| Daily beverage news and comment - from just-drinks.com

Consumers' growing concerns about their health are not only well documented, but they're also a natural reaction to a global health crisis. But, several soft drinks and supplements companies are getting their messages wrong. Lucy Britner investigates.

Tags: comment making advertising soft

 

What does the return of big soft drinks brands mean for health & wellness? - comment

2020-05-04 12:43:00| Daily beverage news and comment - from just-drinks.com

As the coronavirus pandemic continues, consumers have returned to big brands. Soft drinks commentator Lucy Britner takes a closer look at the trend and assesses the impact on the category's health & wellness space.

Tags: health comment return big

 

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