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China drinks trade fair gets go-ahead as COVID-19 measures lifted

2020-04-14 15:59:00| Daily beverage news and comment - from just-drinks.com

The China Brew China Beverage trade exhibition is set to commence as planned, according to the show's organiser.

Tags: china trade fair measures

 

Soft drinks fight to stay relevant in COVID-19 world - comment

2020-04-14 13:02:00| Daily beverage news and comment - from just-drinks.com

From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.

Tags: world comment stay relevant

 
 

What impact will COVID-19 have on drinks M&A? - comment

2020-04-07 12:55:00| Daily beverage news and comment - from just-drinks.com

Several weeks into COVID-19's appearance and its rapid spread in the US, the virus's impact on the beverage alcohol industry and related merger and acquisition activity is starting to come into focus. Some commentators have covered in detail the epidemic's impact on particular beer, wine and spirits brands and sales channels, notably the dramatic shift towards off-premise sales at the expense of everything else. Unaddressed is what this means for the current M&A environment and aspiring buyers and sellers during what looks to be a year of continued market volatility.

Tags: comment impact drinks covid19

 

Drinks firms go virtual to target home-bound consumers

2020-04-02 15:45:00| Daily beverage news and comment - from just-drinks.com

Alcohol companies are launching at-home marketing activations as consumers face lockdown measures in Europe and North America.

Tags: target virtual firms consumers

 

G&Juice's CBD-infused sparkling drinks range - Product Launch

2020-04-01 17:23:00| Daily beverage news and comment - from just-drinks.com

New Californian drinks firm G&Juice has launched its debut range, a CBD-infused sparkling beverage collection.

Tags: product range launch drinks

 

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