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A Call To Action (For Fleet Providers): Owned Media, More Than Being Social
2014-08-31 23:11:49| AutomotiveDigest.com - Automotive Industry News
While brand marketers for consumer companies exploit the new web-created opportunities to catch buyers attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos. By Ed Pierce, ItsTheArtsFleetMarketing.com As a marketing manager for a provider of fleet products or services, you know that the first question an executive will ask is Wheres the value? Are you really going to explain marketing value based on Facebook likes, Twitter follows, and Pinterest pins? Not likely! Its hard enough explaining the value of traditional advertising measures like cost-per-thousand, impressions, awareness and perceptions. Okay, so why will digital marketing become an integral part of every fleet providers integrated marketing strategy? READ MORE The Article A Call To Action (For Fleet Providers): Owned Media, More Than Being Social appeared first on Automotive Digest.
Got a complaint? Southwest Airlines' new social media hub is listening
2014-08-28 16:09:36| Airlines - Topix.net
When will the plane take off? Will I miss my connecting flight? What about my baggage? Will I need a hotel tonight and will the airline pay for that? These days, customers will take their complaints to social media, blasting companies in public if there's a complication, disruption or bad experience, especially if they don't get answers right away.
Tags: is
media
social
listening
Don't underestimate rightwing desperation in media attacks on greens
2014-08-28 13:45:00| Climate Ark Climate Change & Global Warming Newsfeed
Guardian: The gloves are off. In recent days, a sustained attack on environmentalism has been mounted in the UK media. The Times, the Telegraph and the Financial Times have all run articles by influential journalists blaming the environment community for our current woes. In the Financial Times, John Kay blamed environmentalist's malign influence on procrastinating politicians for the risk that the lights will go out. In the Telegraph a fawning interview of Nigel Lawson by Cristina Odone saw him accusing...
Penray introduces synthetic media filters
2014-08-28 07:00:00| Nonwovens Industry Breaking News
Transportation filters feature a triple-layer design built on a structural steel screen with an epoxy coating and wrapped in a nonwoven sheet of polyester.
Tags: media
filters
synthetic
introduces
How Good, Bad, & Ugly Social Media Sells Cars
2014-08-27 23:30:03| AutomotiveDigest.com - Automotive Industry News
Building a transparent, trust-building community with customers helps engage them with all aspects of a dealers business. The Article How Good, Bad, & Ugly Social Media Sells Cars appeared first on Automotive Digest.
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