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Every Dealership Needs a Journalist For Online Marketing

2013-01-05 14:53:14| AutomotiveDigest.com - Automotive Industry News

Every company that wants to reach the highest level of success in online marketing needs to have someone acting as a journalist someone who collects, writes and distributes news and other information about the company, the industry, the customers, the local area anything that has relevance from a marketing perspective. Until very recently, a good SEO content writer would suffice as long as they had some skills to put together a nice press release every now and then. Today and going forward, thats no longer the case. JD Drucker, Director of news media for TK Carsites, discusses the need to have an onsite content writer personalizing marketing materials for your dealership to stay ahead of the competition and bring customers in who use social media on a regular basis these days.The Article Every Dealership Needs a Journalist For Online Marketing appeared first on AIN Media.

Tags: for online marketing journalist

 

Dont Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes

2013-01-01 21:41:41| AutomotiveDigest.com - Automotive Industry News

There are many mistakes made by dealers on Facebook. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective. Dealerships are so focused on their own pages that they often neglect to take their pages out into the rest of the Facebook world and interact there. Facebook gives you the ability to humanize your dealership. That's one of the most important attributes of Facebook as a marketing and public relations tool. It's great for communicating and most dealerships are starting to be more active on their Facebook pages when people seek them out and talk to them there, but so few are going out into Facebook as their pages and doing the interacting there. This is way too easy of a task. It's so easy and so potentially effective that it's shocking so few do it. Keep reading as JD Rucker, Director of New Media at TK Carsites gives step by step details.The Article Dont Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes appeared first on AIN Media.

Tags: with brand communicate likes

 

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