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5 Steps to Implement Influencer Marketing in your Dealership
2013-03-06 01:11:11| AutomotiveDigest.com - Automotive Industry News
Automotive professionals keep talking about how influential they are within the industry, yet it seems that nobody is talking about who the influential people are within their own markets and local areas. We've made some progress with the reduction of the self-promotional klout score touting, now is your opportunity to focus the attention on local influencers and harness the power of their voice. So, what should you do? These steps will help build greater awareness, drive traffic and ultimately influence other in-market buyers to buy from you. Step 1: Scrub your CRM for social media contacts and info. Find out who has a blog, a large Facebook friend base and who has an active Facebook business page with a lot of fans. Check their twitter followers, LinkedIn connections, Instagram followers and yes, even their klout score. Encourage your sales staff to get this info from your customers during the sales process. (Even better, educate your staff on these platforms and measurements mean!) Eric Miltsch, Director of Product Strategy, DrivingSales shares tips 2 thru 5 ...The Article 5 Steps to Implement Influencer Marketing in your Dealership appeared first on Automotive Digest.
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Thread of the Day: What's Your Car Dealership Horror Story?
2013-03-05 02:59:57| Auto Dealers - Topix.net
With a large long-term fleet in the Motor Trend Garage, we've got plenty of experience dealing with local car dealerships.
Blackburn car dealership wins second top award in a year
2013-03-04 19:45:48| Auto Dealers - Topix.net
A CAR dealership boss has become the first in the UK to hold two prestigious national titles at the same time.
Identify the Problem Solvers in Your Dealership
2013-03-03 14:15:58| AutomotiveDigest.com - Automotive Industry News
When was the last time that you walked onto your showroom and saw that gathering of sales consultants standing around in the "Ring of Despair" and thought to yourself, "I'll bet that's a productive and uplifting conversation?" Truth is that there are Problem Causers (yes, I know that's not a word) & Problem Solvers in every business in America. Car Dealerships are certainly no exception and I submit that the Problem Causers seem to gravitate toward car dealerships for some uncanny reason. As a leader, should your valuable time be spent putting out the fires caused by Problem Causers or fostering the growth and goodwill generated by Problem Solvers? The answer seems quite clear at first blush, but the execution of the concept gets a little tricky. We all know that misery loves company so unless you have a sales staff loaded with high performers and the bottom guy on the totem pole is still rocking 18 units per month, you may have a few of these Problem Causers on staff. Ron Henson, Director of Dealer Services at DrivingSales.com, wants dealers to know they can avail themselves of the services of the "problem solver" in their dealership and diminish or even eliminate the power of the "problem causers". Keep reading to find out how this can be accomplished.The Article Identify the Problem Solvers in Your Dealership appeared first on Automotive Digest.
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Car dealership sees drive in new vehicle sales
2013-03-03 02:14:56| Auto Dealers - Topix.net
A CAR dealership with showrooms across the North-East has seen new vehicle sales rise after manufacturers regained confidence in the UK market.
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