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The Boston Beer Co ready to fight hard seltzer "elephants in bathtub"

2020-02-20 15:31:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co is confident its Truly hard seltzer brand can withstand the coming onslaught of mainstream beer brands into the category.

Tags: hard ready fight boston

How did The Boston Beer Co perform in 2019? - results data

2020-02-20 13:24:00| Daily beverage news and comment - from just-drinks.com

Boston Beer Co is toasting its early-mover strategy in the alcoholic soft drinks category, rounding off 2019 with a 25% increase in sales.

Tags: results data perform boston

China beer, wine demand to drop one-fifth in Q1 as coronavirus impact widens - analyst

2020-02-18 15:21:00| Daily beverage news and comment - from just-drinks.com

Wine and beer demand in China will be down about 20% in the first quarter of the year, an analyst has said, as the impact of the coronavirus outbreak increases in severity.

Tags: china impact drop demand

Beer big guns on the move, Suntory's buy into Edrington and running the rule over results - The just-drinks Analyst

2020-02-17 14:23:00| Daily beverage news and comment - from just-drinks.com

The lively start to 2020 for the global drinks industry has given just-drinks' in-house analyst plenty to think about. In his latest outing, Ian Shackleton looks at two senior management changes in beer, Suntory Holdings' purchase of a stake in Edrington and the latest round of company results that we've reported on.

Tags: the results buy big