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Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus
2019-04-26 16:25:00| Daily beverage news and comment - from just-drinks.com
Having a super-premium spirits brand that is too luxurious may not seem like a problem. But it is for Lee Applbaum.
Tags: world
marketing
focus
campaign
Bacardi launches global Grey Goose campaign to combat "dumbed down" vodka category - video
2019-04-17 19:16:00| Daily beverage news and comment - from just-drinks.com
Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.
Tags: video
category
global
campaign
Grey is the UK's favourite car colour for the first time
2019-01-18 01:00:48| BBC News | Business | UK Edition
Half a million people chose a grey car in 2018 making it the most popular colour for the first time.
Bacardi brings back Grey Goose La Vanille in UK as flavours return to favour for vodka
2018-09-17 15:53:00| Daily beverage news and comment - from just-drinks.com
Bacardi is reviving a vanilla-flavoured variant of its Grey Goose vodka brand, in an indication that flavoured extensions are proving popular once more with consumers.
Bacardi brings back Grey Goose La Vanille as flavours return to favour for vodka
2018-09-17 15:53:00| Daily beverage news and comment - from just-drinks.com
Bacardi is reviving a vanilla-flavoured variant of its Grey Goose vodka brand, in an indication that flavoured extensions are proving popular once more with consumers.
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