je.st
news
Tag: oranges
The Apples and Oranges of Dealer Marketing
2013-02-24 18:40:01| AutomotiveDigest.com - Automotive Industry News
The wealth of data being provided to dealers from their vendors is truly incredible. Twenty years ago, dealers thought it was amazing when I could show them cost-per-thousand numbers for their radio, TV, print, and outdoor advertising. Today the amount of marketing data available to a typical dealer has increased more than one-hundred fold. This spawned a number of additional products available to dealers, from full business intelligence tools like our own DrivingSales Data to an array of dashboard products designed to organize the data. That's the good news. The bad news is some of these products are mixing apples and oranges. The purpose is to have valid, reliable information for decision making. Mixing incompatible data can lead to precisely inaccurate results that drive dealers in the wrong direction. Dennis Galbraith, Research and Business Intelligence specialist for dealers at DrivingSales.com, wants dealers to understand the importance of the tremendous amount of data available to them through their vendors.The Article The Apples and Oranges of Dealer Marketing appeared first on Automotive Digest.
Tags: marketing
dealer
apples
oranges
Why Orange's Dominance in Africa Forced Google To Pay For Traffic Over The Mobile Network
2013-01-21 02:37:07| Wireless - Topix.net
During an interview on France's BFM Business TV, CEO of France Telecom-Orange Stephane Richard talked briefly about the network's relationship with Google, and that the American company had reached "a balance of forces" with Orange .
Tags: the
google
network
mobile