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Adobe buys commerce platform Magento for USD 1.68 bln

2018-05-22 08:41:00| Telecompaper Headlines

(Telecompaper) Adobe has agreed to buy commerce platform Magento for USD 1.68 billion, so that it can integrate commerce into its Adobe Experience Cloud, delivering a single platform for both B2B and B2C customers. Adobe said consumers and businesses now expect every interaction to be "shoppable," whether it be on the web, mobile, social, in-product or in-store. The Magento Platform will bring together digital commerce, order management and predictive intelligence into one unified commerce platform so that Adobe can enable shopping experiences across a wide array of industries, such as consumer packaged goods, retail, wholesale, manufacturing and the public sector. Adobe will be acquiring Magento from Permira Funds, with a stake also coming from Hillhouse Capital.

Tags: commerce usd platform adobe


In Lightroom and Photoshop, Adobe Puts Profiles and Presets Front and Center

2018-04-03 23:10:53| Extremetech

Adobe gets creative with greatly extended Profiles for RAW processing, and enhanced Presets for quick application of a particular look to your images. The post In Lightroom and Photoshop, Adobe Puts Profiles and Presets Front and Center appeared first on ExtremeTech.

Tags: and center front profiles


Adobe Advertising Cloud selects TVSquared for TV analytics

2018-03-26 15:30:49| Digital TV News

TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquareds data to see how TV campaigns are driving online responses.

Tags: advertising adobe cloud analytics


Sky, Adobe, TVbeat and Alphonso form TV data consortium

2018-02-07 17:00:35| Digital TV News

Sky, Adobe Systems, TVbeat and Alphonso have formed a thought leadership consortium that will work with the European TV industry to explore opportunities enabled by developments in measurement, metrics and data.

Tags: data form sky adobe


Adobe Flash Flaw Exploited in North Korea-Linked Hacks

2018-02-03 15:17:27| PC Magazine Security Product Guide

The zero-day vulnerability affects all versions of the Adobe Flash Player. A patch is coming next week.

Tags: north flash adobe hacks


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