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Research in Focus - Liquid Water Enhancers: Unclear Positioning Causes Challenge for Manufacturers

2014-10-13 18:33:00| Daily beverage news and comment - from just-drinks.com

Following its successful emergence in the US beverage market as a result of high levels of investment from major companies such as Kraft and The Coca-Cola Co, the liquid water enhancer category has been introduced in the UK.

Tags: for research water focus

US: Product Launch - Skinnygirl's Water Enhancers - White Cherry, Blueberry Acai, Pineapple Coconut, Fuji Apple

2014-02-22 00:49:00| Daily beverage news and comment - from just-drinks.com

The Skinnygirl group has announced the launch of four flavours of liquid water enhancer in the US.

Tags: product white water apple

GLOBAL: Liquid water enhancers ripe for expansion - research

2014-02-20 12:24:00| Daily beverage news and comment - from just-drinks.com

The UK will be the next market for liquid water enhancer producers to target after the super-concentrated syrups grew US volumes last year by 85%, a new report has claimed.

Tags: research water global expansion

Drop by Drop: Is there a market for water enhancers in Europe?

2013-11-28 21:18:45| Food - Topix.net

Tate & Lyle continued to tout its Drop by Drop flavoured 'water enhancer' at FIE in Frankfurt last week following on from successful product launches in the United States - but will it do so well in Europe? In the United States, there is no tradition of concentrated squash and flavoured cordials, meaning that when Kraft launched the first water ... (more)

Tags: in market water europe