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Tag: especial
Modelo Especial Goes For Mainstream Audience With National Campaign
2015-03-06 15:05:16| Beverages - Topix.net
Modelo Especial, which might be the quietest fast-growing beer brand in America, is about to make some ad noise. The Mexican import will soon break its first national English-language campaign as it seeks to grow beyond its loyal base of Hispanic drinkers.
Tags: national
audience
especial
campaign
Proximo Spirits unveils limited-edition Jose Cuervo Especial - video
2015-01-16 12:05:00| Daily beverage news and comment - from just-drinks.com
Proximo Spirits has launched two limited edition bottles for Jose Cuervo Especial in the US to celebrate the Tequila brand's 220th anniversary.
Tags: video
jose
especial
spirits
Modelo Especial tipped to topple Heineken as No.2 US imported beer
2015-01-10 21:50:29| Beverages - Topix.net
Constellation Brands announced yesterday that its Mexican beer brand Modelo Especial is poised to overtake Heineken as the No.2 selling imported beer in the US. "Continued investment in national Hispanic TV helped propel the continued growth of this brand, which posted consumer retail take away volume trends of more than 20% in IRI channels during the quarter," CEO Rob Sands told analysts during an investor call on his firms' Q3 2015 results.
Tags: especial
beer
modelo
imported
just on Call - Modelo Especial rides high for Constellation Brands
2015-01-08 18:44:00| Daily beverage news and comment - from just-drinks.com
Modelo Especial will soon leapfrog Heineken as the US's second-biggest selling export beer brand, according to Constellation Brands' CEO.
Tags: high
call
brands
especial
Ogilvy + Mather Chicago wins Corona Light and Modelo Especial ad accounts
2014-12-05 22:25:57| Beverages - Topix.net
Constellation Brands said today it has tapped Ogilvy + Mather Chicago to handle advertising for its Modelo Especial and Corona Light brands, the second- and third-best selling brands in the Constellation portfolio of imported brews. Constellation's Corona Extra is the company's top-selling imported beer.
Tags: light
chicago
accounts
especial