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30&40 targets new Calvados audience with UK launch

2018-11-30 15:35:00| Daily beverage news and comment - from just-drinks.com

Calvados bottler 30&40 is to launch its "modern" Calvados range in the UK.

Tags: audience launch targets 0


PeerLogix and Gravy Analytics partner to create audience discovery segments

2018-11-01 14:00:58| Digital TV News

PeerLogix (OTC:LOGX) has announced a data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies extensive data sets.

Tags: create partner audience discovery


Beachfront and MadHive partner for OTT advertising audience analytics

2018-10-18 19:40:30| Digital TV News

MadHive and Beachfront have announced a partnership that will integrate MadHives data management platform (DMP) into Beachfronts offering to enrich and verify audience segments in real-time to power audience insights across Beachfronts OTT ad inventory.

Tags: advertising partner audience analytics


comScore audience segments available through Oracle Data Cloud

2018-10-16 14:50:53| Digital TV News

comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.

Tags: data audience oracle cloud


FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution

2018-09-25 13:30:25| Digital TV News

Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.

Tags: solution audience qualified integrate


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