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RhythmOne guarantees advanced TV audience delivery

2018-07-31 15:30:50| Digital TV News

RhythmOne (LSE AIM: RTHM) has announced that it will offer its US clients guaranteed in-demo delivery of advanced TV campaigns. The offering provides clients with campaign-level audience measurement while accessing RhythmOnes network of app publishers within its advanced TV marketplace.

Tags: advanced delivery audience guarantees

 

Nielsen releases re-imagined 1Q 2018 Total Audience Report

2018-07-31 06:30:54| Digital TV News

Nielsen (NYSE: NLSN) has released a re-imagined Nielsen Total Audience Report. Representative of first-quarter 2018, the report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape.

Tags: total report releases audience

 
 

Tru Optik & Beachfront to power audience validated connected TV private marketplaces

2018-07-26 15:30:03| Digital TV News

Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.

Tags: power private audience connected

 

Médiamétrie now measuring myCANAL in 4-screen TV audience

2018-07-17 15:50:22| Digital TV News

Médiamétrie now offers 4-screen TV audience measurement customers the option to view the performance of their programmes broadcast on myCANAL, CANAL+ Groups OTT television distribution platform.

Tags: tv audience measuring

 

Tremor Video DSP and Dstillery deliver joint audience targeting solution

2018-07-17 15:40:18| Digital TV News

Tremor Video DSP has announced that it has partnered with Dstillery to deliver an exclusive audience targeting solution. The partnership leverages Tremor Video DSPs video bid stream data and advanced creative with Dstillerys predictive marketing intelligence.

Tags: video solution audience joint

 

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