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FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution

2018-09-25 13:30:25| Digital TV News

Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.

Tags: solution audience qualified integrate

 

clypd collaborates with ATSG to define standards for TV audience targeting

2018-09-13 15:50:05| Digital TV News

The Advanced Target Standards Group, a consortium of leading network TV programmers, along with CIMMs Advanced TV Committee, have announced that the Calculation Principles for Advanced Targets, published last year, will be implemented in Nielsens Advance Audience Posting API.

Tags: standards audience define targeting

 
 

RhythmOne guarantees advanced TV audience delivery

2018-07-31 15:30:50| Digital TV News

RhythmOne (LSE AIM: RTHM) has announced that it will offer its US clients guaranteed in-demo delivery of advanced TV campaigns. The offering provides clients with campaign-level audience measurement while accessing RhythmOnes network of app publishers within its advanced TV marketplace.

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Nielsen releases re-imagined 1Q 2018 Total Audience Report

2018-07-31 06:30:54| Digital TV News

Nielsen (NYSE: NLSN) has released a re-imagined Nielsen Total Audience Report. Representative of first-quarter 2018, the report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape.

Tags: total report releases audience

 

Tru Optik & Beachfront to power audience validated connected TV private marketplaces

2018-07-26 15:30:03| Digital TV News

Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.

Tags: power private audience connected

 

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