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Tag: audience
Conviva expands into advertising audience measurement
2021-10-21 09:13:59| Digital TV News
October 20, 2021 Conviva has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners.
Tags: advertising
audience
measurement
expands
Fuse Media selects Comscore for TV audience measurement
2021-09-10 10:07:48| Digital TV News
September 8, 2021 Comscore (Nasdaq: SCOR) has announced a multi-year agreement to provide Fuse Media, a Latino-owned entertainment company, with national TV audience measurement for their linear Fuse channel.
Tags: media
audience
measurement
selects
Meredith renews with Nielsen for TV audience measurement
2021-08-12 19:10:09| Digital TV News
August 10, 2021 Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
Tags: audience
measurement
nielsen
meredith
Comscore provides audience measurement currency to Spectrum Reach
2021-07-22 08:31:23| Digital TV News
July 21, 2021 Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
Tags: reach
audience
currency
measurement
Xandr adopts OpenAP's OpenID audience identifier
2021-06-24 14:30:40| Digital TV News
OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.
Tags: audience
identifier
openid
adopts