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Maker's Mark's Plain Dumb Move Proved To Be Pure Marketing Genius

2013-05-06 10:50:59| Beverages - Topix.net

Sales of Maker's Mark Bourbon, known for its distinctive red wax seal, soared 44 percent in the first quarter, its best ever, after the distillery announced in mid-February that it plans to water down its own product and lower the proof due to shortage of raw materials.

Tags: marketing move pure plain

 

Historic midtown Tulsa home being demolished The irony is just plain delicious.

2013-04-17 16:16:37| Trucking - Topix.net

The outage, which began in midmorning, was fixed during the afternoon. By about 4 p.m., Tulsa International's Twitter account announced, "Good news.

Tags: home plain historic delicious

 
 

Plain cigarette design anti-packaging takes centre stage

2013-04-17 01:00:00| Packaging Gateway

Australia's Government-commissioned plain tobacco packaging recently became an unlikely nominee for an international design prize by the London Design Museum. It didn't win the April 2013 award but, as Gina Baksa found out, responses to what has been

Tags: design takes centre stage

 

Evolvi and Chiltern launch UK's first plain paper ticketing system

2013-04-15 01:00:00| Railway Technology

Evolvi Rail Systems and Chiltern Railways have jointly introduced the UK's first plain paper train ticketing system.

Tags: system paper plain launch

 

The 404 1,236: Where we're hidden in plain sight (podcast)

2013-03-27 19:30:28| CNET News.com

As telecommunications extends its reach, some clever landscape artists are using strategic foliage to camouflage electrical poles and cell phone towers. Combating visual pollution on today's 404 episode. [Read more]

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