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AG Barr's Irn Bru 1901 - Product Launch

2019-10-24 18:39:00| Daily beverage news and comment - from just-drinks.com

AG Barr has launched a limited-edition Irn Bru with an added-sugar recipe that supposedly dates back more than 100 years.

Tags: product launch bru irn

 

Irn Bru panic as fans stockpile before recipe change

2018-01-04 12:54:33| BBC News | Business | UK Edition

Angry fans have started a petition as AG Barr prepares to halve the sugar content ahead of the "sugar tax".

Tags: change fans recipe panic

 
 

AG Barr's Irn Bru Xtra - Product Launch

2016-07-25 16:52:00| Daily beverage news and comment - from just-drinks.com

AG Barr is to launch its first permanent new Irn-Bru in 35 years, a sugar-free version that claims to taste more like the original than the current zero-calorie extensions.

Tags: product launch xtra bru

 

Irn Bru firm plays down sugar tax impact

2016-03-29 10:56:04| BBC News | Business | UK Edition

AG Barr says the financial impact of the proposed sugar tax will be minimised by its brand strength, product reformulation, and innovation.

Tags: tax firm impact plays

 

AG Barr releases Christmas Irn Bru ad - video

2015-12-08 13:38:00| Daily beverage news and comment - from just-drinks.com

AG Barr has unveiled a seasonal ad for Irn Bru, part of the brand's Gets You Through campaign launched earlier this year.

Tags: video christmas releases barr

 

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