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The Truth about Internet Leads
2013-05-08 02:38:41| AutomotiveDigest.com - Automotive Industry News
When it comes to Internet leads, its a common belief that once consumers submit a quote request, theyve made up their minds that this is the particular make and model they plan on buying. Theyve researched all the information they need online, ahead of time, and are deep in the purchase funnel. All the dealer has to do now is to demonstrate why that consumer should buy from him. However, when you consider that over 50 percent of the time: consumers buy a different brand than the quote request they submit they often buy new instead of used, or used instead of new after theyve submitted a quote request Its obvious a gap exists between the perception and the truth of Internet leads today. Keep reading! The Article The Truth about Internet Leads appeared first on Automotive Digest.
Dealer Wes Lutz Offers Unvarnished Truth on What Colleagues Face with Connected Cars
2013-04-29 08:22:50| AutomotiveDigest.com - Automotive Industry News
Telematics Update did an audio interview with Wes Lutz, owner of Extreme Dodge Chrysler Jeep in Jackson, Mich. Lutz will be participating on a panel discussion on this topic with other dealers at Telematics Detroit 2013. One perspective theyll be sharing with the telematics industry is bridging the communication gap between dealers and manufacturers on making connected cars work well. Dealers are the end users who have to roll this out to consumers, so you can expect to hear some unvarnished truth from dealers, Lutz said. One problem is that there are 17 dealer systems providers (DSP) in the US there are standards, but not great standards between the connectivity between those DSPs and the manufacturers. Ford started the connected car game with its Sync system, and Lutz talks about how the process evolved. Chrysler brought over Fiats system in 2011with touch screen commands, which have been impressive to dealers and customers. Dealer staff needs good training on how to pair the phones and answer the questions that typically come up from car shoppers. Heres some perspectives on what Lutz candidly shared about the role dealers are playing in connected cars and some problems that need to be solved and a solution that could turn the corner. The Article Dealer Wes Lutz Offers Unvarnished Truth on What Colleagues Face with Connected Cars appeared first on Automotive Digest.
Apple admits to middle age truth: It's finally slowing down
2013-04-23 23:50:50| CNET News.com
No longer a world-beater, Apple still posted a solid second quarter. But -- and here's the key -- it cautioned that sales in the current quarter are weakening. [Read more]
Tags: age
middle
finally
apple
The Truth About Google Fiber
2013-04-13 02:35:38| PC Magazine Software Product Guide
The news that Austin is Google Fiber's next stop has pundits scurrying around for more answers.
The Truth About Google Fiber
2013-04-12 22:32:00| PC Magazine: the Official John C. Dvorak RSS Feed
The news that Austin is Google Fiber's next stop has pundits scurrying around for more answers.
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