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Tag: happiness
Coke Replaces 'Open Happiness' With 'Taste the Feeling' in Major Strategic Shift
2016-01-19 12:50:53| Beverages - Topix.net
Register to become a member today. You'll get the essential information you need to do your job better, including Since debuting "Open Happiness" seven years ago, Coca-Cola has used the lofty, ideals-based campaign to promote everything from anti-bullying to peaceful co-existence among Indians and Pakistanis.
Tags: open
major
strategic
feeling
'Happiness Hackathon' tackles cyberbullying through innovation
2015-10-30 09:18:23| Beverages - Topix.net
A 'Happiness Hackathon' held earlier this month brought 15 teens from around the US to New York City to build tools to stop cyberbullying. Schoolyard bullying has moved onto the Internet - but that doesn't mean thoughtful people can't stop bullying through digital means.
Tags: innovation
happiness
tackles
cyberbullying
Achieving Happiness: How to help daughter grow
2015-06-07 15:38:51| IT Services - Topix.net
Debbie's 31-year-old daughter Sarah graduated from college almost a decade ago, but she's still working in a low-level job. And Mom thinks she's still hanging out with low-level friends.
Tags: grow
daughter
achieving
happiness
With much to be unhappy about, Coke is dropping 'happiness' ad campaign
2015-03-27 03:47:09| Beverages - Topix.net
Even though they've spent tens of millions of dollars on it over six years; even though they've run it in print, broadcast and digital media in more than 200 markets worldwide; and even though they went so far as to record a single of its theme song , it appears that Coca-Cola's no longer happy with its "Open Happiness" ad campaign. "The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos," Adweek reported March 23. Maybe it's because their new chief marketing officer, Marcos de Quinto, had a case of the New Broom Syndrome.
Tags: campaign
happiness
dropping
coke
Happiness Bubbles Out of Coca-Cola's Customer Experiences
2015-03-11 11:34:02| Beverages - Topix.net
Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.
Tags: customer
experiences
happiness
bubbles