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Heineken extends South American football sponsorship for Amstel

2019-11-22 16:15:00| Daily beverage news and comment - from just-drinks.com

Heineken has strengthened its South American football ties with a renegotiated contract with the Conmebol football confederation.

Tags: south american football extends

 

Heineken takes Desperados to South Africa

2019-11-19 17:45:00| Daily beverage news and comment - from just-drinks.com

Heineken has expanded the African footprint of Desperados with a launch in South Africa.

Tags: south takes africa heineken

 
 

Heineken replaces Carlsberg as UEFA Euro sponsor for 2020 tournament

2019-11-13 13:41:00| Daily beverage news and comment - from just-drinks.com

Heineken has strengthened its presence in European football, with its namesake beer replacing Carlsberg as the 'official beer' of the next UEFA Euro tournament.

Tags: euro sponsor tournament uefa

 

Heineken eyes global drive after UK plastic rings pledge

2019-11-08 16:47:00| Daily beverage news and comment - from just-drinks.com

A pledge by Heineken's UK unit to reduce plastic waste is the start of a sustainability push that will expand to cover the world, the Dutch brewer has told just-drinks.

Tags: global drive eyes plastic

 

Dual distribution in Brazil must continue, Heineken told

2019-11-01 12:54:00| Daily beverage news and comment - from just-drinks.com

Heineken has failed to consolidate its distribution operations in Brazil, where its Kaiser beer business has been told it must honour an existing tie-up with the Coca-Cola system in the country.

Tags: continue distribution told brazil

 

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