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Heineken hails Silver launch in Vietnam amid growing competition

2019-06-07 15:57:00| Daily beverage news and comment - from just-drinks.com

Heineken has said its Vietnam-brewed Heineken Silver has been well-received by consumers months after it was rolled out.

Tags: growing silver competition vietnam

 

Heineken buys into Amsterdam's Oedipus Brewing

2019-06-07 15:06:00| Daily beverage news and comment - from just-drinks.com

Heineken has acquired a minority stake in Amsterdam brewery Oedipus for an undisclosed fee.

Tags: buys brewing heineken amsterdams

 
 

Heineken drops baseball team sponsorship over Ocasio-Cortez video

2019-06-04 16:29:27| Daily beverage news and comment - from just-drinks.com

Heineken's US unit has cancelled a sponsorship deal with a minor-league baseball team in the country for appearing to call Congresswoman Alexandria Ocasio-Cortez an enemy of freedom during an in-game video message.

Tags: video team baseball drops

 

Heineken brings in "football geeks" to give fresh slant to Amstel's Europa League tie-up

2019-05-30 13:13:00| Daily beverage news and comment - from just-drinks.com

Heineken has launched the first content from a new marketing agency partnership as the brewer looks to cement a stronger social media presence for Amstel through the brand's Europa League sponsorship.

Tags: give fresh football europa

 

Heineken UK lines up alcohol-free beer and cider campaign

2019-05-21 14:35:00| Daily beverage news and comment - from just-drinks.com

Heineken has launched an advertising campaign in the UK to promote its alcohol-free beers and ciders.

Tags: lines campaign beer heineken

 

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