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Tag: header
TheViewPoint adds header bidding for CTV/OTT monetization
2021-02-04 18:30:20| Digital TV News
TheViewPoint has integrated Header Bidding, providing publishers with the ability to receive bids from multiple SSPs simultaneously. The technology is based on the OpenRTB protocol, rather than VAST.
Tags: header
adds
bidding
monetization
Verizon Media offers header bidding-like solution for OTT publishers
2020-09-15 15:00:44| Digital TV News
Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
Tags: media
offers
solution
publishers
PubMatic prebid header bidding to drive ad pod optimization
2020-06-17 11:30:54| Digital TV News
PubMatic has announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience.
Tags: drive
header
bidding
optimization
Czech HbbTV adopts header bidding solution from R2B2
2017-10-16 16:00:04| Digital TV News
R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
Tags: solution
czech
header
bidding
Son of a Sponge Tyler Clem Snags 2 Top 10s in Bubba Army Winter Double Header
2016-02-23 03:04:49| K&N Racing News
Long time K&N sponsored son of Bubba the Love Sponge, Tyler Clem, was able to round out the Bubba Army Winternationals Double Header evening with two top ten main event finishes.