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Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising
2017-09-26 22:18:07| AutomotiveDigest.com - Automotive Industry News
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers. Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September. Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue. To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi. The Article Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising appeared first on Automotive Digest.
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content
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Connekt and Ensequence to use Gracenote's Video Automatic Content Recognition
2017-09-19 15:30:52| Digital TV News
Gracenote (NYSE: NLSN) has announced that it has inked deals with Connekt and Ensequence to use Gracenotes Video Automatic Content Recognition (ACR) technology to bring new interactive capabilities to linear TV ads and other programming.
Tags: content
video
automatic
recognition
Internet Video Archive and XroadMedia enable content discovery experiences
2017-09-16 13:00:21| Digital TV News
XroadMedia and Internet Video Archive (IVA) have signed a strategic partnership agreement to help content and service providers to deliver content discovery experiences.
Tags: internet
video
content
archive
Multimedia Polska streamlines content security with ARRIS upgrade
2017-09-15 10:30:01| Digital TV News
ARRIS (NASDAQ: ARRS) has completed a strategic upgrade of content security for Multimedia Polska (MMP), as part of the operator's Video 3 architecture plan a network upgrade project to streamline video delivery.
Tags: content
security
multimedia
upgrade
Intertrust and EVIO announce ExpressPlay CA-based content protection system
2017-09-15 09:45:49| Digital TV News
Intertrust and EVIO Polska have announced the worlds first open standard-based digital TV distribution system built on Intertrusts ExpressPlay CA. The system, eDRM, is available from EVIO to TV operators, ISPs and content distributors who wish for a secure end-to-end distribution system.
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system
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